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| Dr. Joel Orr |
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Dr. Joel Orr is Chief Visionary and Vice-President of Cyon Research Corporation, a leading consulting and publishing firm. His 30 years of helping engineering professionals deal with computers at the strategic level have worn the edge off his PhD in math, and he no longer proves theorems-although he still waves his hands quite a bit. He has been an Autodesk Distinguished Fellow and a Bentley Engineering Laureate, and has received numerous industry awards. His book, "The Dandelion Principle: Structuring for Greatness," is due out March 15 (www.dandelionprinciple.com).
Simulation is what CAD becomes when it grows up. It is "the end" of CAD in the sense that it is what happens when CAD has fully matured, and also in the sense of "the goal" of CAD. Whether you are a user or a vendor of MCAD, you need to understand where it is going. Dr. Orr will address:
- What designers don't like to talk about
- What designers don't like to do
- What all creative processes have in common
- The proper role of computers in design
- Simulation means you don't have to really understand it
- Out of your head: Knowledge management
- Take-aways: 7 points to make things better when you get back to work
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Richard E. Morley
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Richard E. Morley, best known as the father of the programmable logic controller (PLC), is a leading visionary in the field of advanced technological developments. An entrepreneur whose consistent success in the founding of high technology companies has been proven through more than three decades of revolutionary achievement, Mr. Morley has - among his many accomplishments - more than 20 U.S. and foreign patents including the parallel interface machine, hand-held terminal and magnetic thin film. His MIT-based background in physics has provided insight into becoming an internationally recognized pioneer in the areas of computer design, artificial intelligence, automation and futurism.
As an inventor, author, consultant and engineer, Dick Morley has provided the research and development community with world-changing innovations. His peers have acknowledged his contributions with numerous awards, honors and citations. Mr. Morley's medals of achievements are from such diverse groups as Inc. magazine, the Franklin Institute, the Society of Manufacturing Engineers and the Engineering Society of Detroit. He has also been inducted into the Manufacturing Hall of Fame.
Mr. Morley works out of his barn in New Hampshire where he and his wife have been home to over two dozen foster children. He loves to ski, ride his Harleys and attends Harley Bike Week in Myrtle Beach, SC.
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Joseph B. Costello
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Topic: "Leveling the Playing Field: How Mid-Size Manufacturers Compete in a Global Economy"
Joseph B. Costello is Chairman and Chief Executive Officer of think3. Joseph is highly regarded for his business acumen and bold moves in the high-tech industry. Joe Costello is making Silicon Valley history again, leading think3's mission to revolutionize the product development process of mid-size manufacturing companies.
Before taking over the helm at think3, Costello served as president and CEO of Cadence Design Systems Inc. for more than a decade, where he built it into a billion dollar software company. Under his leadership, Cadence became the world's leading supplier of EDA software and services and one of the top ten largest software vendors in the world. In 1997, Chief Executive magazine named Costello the top performing CEO of all publicly traded companies in North America and Upside magazine included him in its "Elite 100" list of top executives leading the digital revolution.
Costello also currently serves as chairman of Barcelona Design, BravoBrava!, Catena Networks, NextNet Wireless, Soliloquy Learning and Zamba (NASDAQ: ZMBA), and is on the board of Santa Cruz Networks.
Costello holds a bachelor's degree in mathematics and physics from Harvey Mudd College, and master's degrees in physics from Yale University and the University of California, Berkeley.
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